The industry is being forced by competitive and/or regulatory pressure to improve customer satisfaction, both in the way relationships are managed and in the quality of service.Stuart Ravens
Ovum Principal Analyst
What are the big challenges for 2016?
Vendors selling into utilities must recognize that the industry is facing unprecedented pressure and rapid business change. Utilities are expected to do a lot with limited budgets, and the majority of IT budgets are directed towards running the existing business.
Sector experience is critical to success when targeting the utilities. The first utility customer is the hardest to win for a vendor new to the space; however, vendors with a good product, the stamina to endure a long buying cycle, and the ability to develop relationships with development customers are rewarded in the long-term.
Our Utilities research enables you to:
- Learn how innovation in fast-moving areas of information technology such as advanced customer experience, analytics, and the cloud can help utilities address business and technical challenges
- Understand how to manage challenges posed by pressure to improve operational inefficiencies and increase reliability; incorporate volatile and intermittent renewable power; increasing competition; and an aging workforce.
Assess the opportunity
- ICT spending forecast. A five-year view on growth in the utilities market, segmented by technology source and geography, and updated annually
- Trends to Watch. Signature reports highlighting the key predictions and trends in utilities for the year ahead
- Strategic Focus reports. Comprehensive and business-focussed analysis of the critical issues impacting technology development and investment in the utilities industry.
Target the market
- Ovum Decision Matrix. These reports provide a detailed and comprehensive benchmark of the key product and service vendors in a particular area of the Utilities market.
- ICT Enterprise Insights – Utilities. An interactive tool for assessing ICT investment patterns in the utilities industry globally with the ability to segment by geography, company type, and solution area
- Innovation case studies. Recommendations, best practice, and advice based on the experiences of organizations using technology to solve business challenges.
Compete to win business
- ICT Sales Prospector. Helps vendor sales teams to assess industry revenue potential, and quickly create targeted lists of companies with detailed information from a database of over 800,000 organizations.
- Cloud services – reality or pie in the sky?Cloud has so far failed to take off in the utilities industry. It’s conservative, heavily regulated, very cautious about where customer data is stored, and is a capex-driven business. However, utilities are using cloud for a number of different purposes with a few examples of mission-critical applications moving to a cloud-based model. It’s timely to look at cloud, what options utilities have, and best practices for moving to a cloud model.
- Customer experience management in the 21st centuryUtility business models are rapidly changing, bringing customers to the heart of strategic decision making. New energy services, the ‘prosumer’ concept, regulatory pressure to improve customer satisfaction, and many other factors are forcing utilities to adopt a fresh approach to customers. We’ll provide guidance on how utilities can better manage the customer experience in a changing world, using diverse strategies including multichannel management to smart home technology.
- Data management: best practices for a smart worldTime and again we hear of how data management projects are the biggest time and budget drains on smart projects. After years of lax or non-existent data governance, the industry is being forced to improve data quality. A single source of reliable, accurate data is a prerequisite for smart grid and wider digital transformation projects. We’ll look at some of the hurdles that utilities face when moving to proactive data management and provide strong recommendations on how to get things right.
- New series of enterprise case studies in utilities