Consumer engagement and UX need to be the centerpiece of information management; as consumers become savvier in exercising their increasing data rights, their experience in doing so will become a key point of differentiation between brands.
Consumers are beginning to realize the value of their own data, and are increasingly demanding ways of controlling it and accessing it as data protection regulation empowers them with increased rights.
The enterprise, preoccupied with the challenges posed by data silos, often neglects the consumer experience when building out information management architecture.
Consumers need robust, intuitive data preference portals or "consent hubs" where they can control and access their data, and these interfaces need to be tightly integrated with existing information management architecture.
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