This slide pack provides some of the key headlines from Ovum’s second multi-market BYOD survey, expanded in 2013 to cover 4,371 full-time employees across 19 international markets. We identify patterns of “bring your own device” (BYOD) behavior by industry, country, and employee demographic.
The percentage of full-time employees that exhibit BYOD behavior is holding remarkably steady, despite attempts by companies to clamp down on it. This is not a phenomenon that is going to go away. Businesses need to stop hoping it will and put a strategy in place to manage it.
The bifurcation in behavior and attitudes between high growth and mature economies is still evident. BYOD in emerging IT and CE markets is already big, and it is structurally predisposed to get bigger. This will need to be managed.
BYOD is not just a top-down trend: executives have been overtaken as the most likely group to bring their own. However, there is no such thing as a homogeneous employee base: attitudes and drivers of BYOD behavior differ in every market, vertical, and job role.
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