Part of Ovum's Connected Car Consumer Services report series, this report provides a holistic view of market developments, helping service providers assess the opportunities and challenges ahead.
Connected cars are evolving into software platforms capable of supporting a growing range of consumer digital services and commerce, driven by complex, rapidly advancing technology enablers both inside and outside of vehicles.
In the shared-vehicle economy, different drivers and passengers will use different vehicles, which will make personalization challenging. Solutions will be needed that enable users to take their driver/passenger profiles with them, so that they have access to all the relevant data they need to meet their travel needs.
Driverless vehicles will open the door to richer, more interactive digital services, but the reality is that fully autonomous vehicles will not be widespread commercial propositions in the next 10 years, although shared autonomous vehicles may appear sooner.
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