Part of Ovum's Connected Car Consumer Services report series, this report identifies the opportunities for connected car data monetization and the key challenges ahead.
Connected car data is valuable to auto OEMs and third parties across a range of verticals, including retail, insurance, and health. It can provide a feedback loop to enhance product and service development and encourage proactive customer engagement and support.
Connected car data brokering platforms will aid monetization. Drawing on a standardized open platform that aggregates data from multiple connected car brands is a lot easier than having to negotiate and interface with potentially dozens of individual auto OEM data platforms.
Data privacy issues and regulatory scrutiny loom large. Data privacy in the connected vehicle domain is coming under increasing regulatory scrutiny, particularly as most existing data protection frameworks have not been designed with connected vehicles in mind.
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