This reports looks at how consumers will react to new technology developments such as AI and what that will mean for service providers and vendors in 2018.
Object smartification drives the growth of the consumer Internet of Things (IoT) and forms the basis on which consumer-facing AI services work, from the data they gather to the use cases they create. Ovum forecasts that 2.47 billion voice-AI capable devices will be sold globally in 2018.
Mobile AR (i.e. AR via a smartphone) will be a dominant theme in 2018, kick-started with the launch of iPhone 8 and ARKit-based applications in September 2017. This will help Apple strengthen its premium smartphone market lead in 2018.
The Winter Olympics, which will take place in South Korea in February 2018, will see the first 5G smartphones in action.
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