One of a four-part series of Ovum reports, based on the annual Global Payments Insight Survey, outlining global merchants' experiences, perceptions, and expectations of payments and how these are shaping investment and development activity.
The shift to digital consumerism is forcing merchants to find new and better ways to engage with their customers and cater for their demands. Merchants no longer consider payments to be purely transactional, but rather a key means of improving customer engagement, meeting consumers' expectations, complying with ever-changing compliance requirements, and reducing operating costs.
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