This report identifies five key trends that will grow in importance and steer the direction of the rapidly evolving mobile video market in 2016.
Personalization and curation will grow in importance as the size of online video libraries continues to explode in 2016.
Live streaming will continue to grow as a mobile-first service as it becomes integrated with leading social media platforms, such as Facebook, but other players will struggle to monetize.
Perceptions of premium video will continue to shift and evolve as new mobile video platforms and viewing experiences emerge.
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