To contend with extreme disruption and rapidly evolving customer preferences, media and broadcast enterprises are investing heavily in technology to support a more personalized and targeted customer experience.Rob Gallagher
Ovum Research Director
What are the big challenges for 2016?
As a strategy for contending with extreme disruption from new market entrants and rapidly evolving customer preferences, media and broadcast enterprises are investing heavily in technology.
These include advanced analytics capabilities to understand customer expectations and usage patterns, as well as more flexible and agile customer billing, media asset management, and service delivery systems to meet and support them.
However, as the industry is highly fragmented and the requirements to support its industry-specific processes far reaching, vendors in this market must invest in developing deep industry expertise.
Our Media & Broadcast research enables you to:
- Understand how changing expectations and needs from customers are driving the media and broadcast industry to transform how its services are delivered
- Learn how this is influencing the ICT investment priorities of media and broadcast firms and how they are configuring these solutions to achieve key business goals.
Assess the opportunity
- ICT Spending Forecast. A five-year view on growth in the media & broadcast market, segmented by technology source and geography, and updated annually
- Trends to Watch. Signature reports highlighting the key predictions and trends in media & broadcast for the year ahead
- Strategic Focus reports. Comprehensive and business-focussed analysis of the critical issues impacting technology development and investment in the media & broadcast sector.
Target the market
- ICT Enterprise Insights – Media & Broadcast. An interactive tool for assessing ICT investment patterns in the media & broadcast sector globally, with the ability to segment by geography, company type, and solution area.
- Innovation case studies. Recommendations, best practice, and advice based on the experiences of media & broadcast organizations using technology to solve business challenges.
Compete to win business
- ICT Sales Prospector. Helps vendor sales teams to assess industry revenue potential, and quickly create targeted lists of companies with detailed information from a database of over 800,000 organizations.
- Managing next-generation rights and royalties:Unused and duplicate rights purchases are one of the core pain points faced by today’s media enterprises. These challenges are aggravated with the exponential rise in multi-screen video services and convergence with retail segment. Further, today’s media enterprises need to manage content, sponsorship and merchandising rights repositories in a cost effective manner to reduce revenue leakages. These are the driving forces towards next generation vertically diversified rights & royalties solutions.
- Personalized delivery as a Service in the Online Video Platform market:The second wave of multi-platform video distribution is here with personalization and time to market as the key performance indicators (KPIs). Content aggregators are fast moving towards OVP’s offering highly personalized recommendations and faster time to market. This new age demand is rapidly changing the OVP landscape with market leaders facing steep competitive challenges from these new entrants. Personalized delivery as a Service is fast becoming the norm.
- DAMing the revenue bleed: the digital asset management era for publishing:The global publishing segment is in major transition as it moves from print to digital. Regional and local growth of smartphones, e-readers, tablets, and other digital distribution models have biased organic growth initiatives for publishers towards multi-platform content delivery and publishing. Digital publishing is enabling the industry to generate new growth organically. While for many, the earnings generated through print channels will never be replaced; tightly integrated DAM with multi-channel publishing workflow can support sustainable strategies for future survival.
- Expanded market forecast for media & broadcast
- Interactive OVP tracker across 44 countries, updated biannually
- Clear linkages with Ovum’s market-leading Media business unit