Both large and midsize providers are searching for better ways to differentiate their portfolios, services, vertical expertise, and ecosystem partnerships.John Madden
Ovum Practice Leader
The market is at a peak of change and hyper-competitiveness.
Providers are being forced to change their portfolios, business models and service delivery models in order to keep pace with customers’ constantly-changing requirements, as well as ward off traditional and new competitors.
Transformation is center-stage on customers’ agenda as they look to capitalize on new trends and services in cloud, mobility and analytics. Large and mid-sized IT Services need stronger and laser-focused methods to differentiate their portfolios and vertical expertise, and need to establish new partnerships and ecosystems to achieve scale and reach in various regions.
Our IT Services research enables you to:
Understand the rapid changes in the current IT Services market affecting large and mid-sized providers as they work with customers on tactical and strategic transformation projects.
Assess the opportunity
- IT Services Market Forecasts. A five-year view on growth in the IT services market, segmented by vertical, region, and IT services type
- Trends to Watch. Signature reports highlighting the key predictions and trends in IT services for the year ahead.
Target the market
- Business Trends Surveys. Annual, multi-region customer surveys across major vertical industries on key IT services trends including CRM and cloud services
- On the Case. Targeted customer case study deliverables on new and innovative use of IT services within the enterprise, with lessons learned and best practices
- Ovum Decision Matrix. Comparative evaluation of the leading enterprise IT services with specific vendor drill-downs.
- ICT Enterprise Insights. Survey of over 6,500 ICT decision-makers, providing executive perspectives on business/IT drivers, investment priorities, selection criteria, sourcing, and vendor preferences.
Compete to win business
- IT Services Contracts Analytics. The most comprehensive guide to the global IT services market, which tracks every publicly announced outsourcing deal worth over $1m and contains more than 23,000 IT services and BPO deals
- ICT Sales Prospector. Helps vendor sales teams to assess industry revenue potential and quickly create targeted lists of companies with detailed information from a database of over 800,000 organizations.
- The Modern IT Services Provider: Digital transformation is forcing providers to shift their business models, go-to-market activities and competitive positioning, moving away from a one-dimensional cost arbitrage profile for services delivery, to a three-dimensional model involving cost-savings, new skills and innovation.
- The ecosystem imperative: Partnering for a digital worldProviders cannot succeed in the current market without an effective ecosystem of technology, go-to-market and innovation partners. Identifying, selecting, engaging and managing those relationships is a process that is changing almost as fast as the IT Services market itself.
- Modernization still matters in the digital age: For many customers, modernization of infrastructure, applications and business processes are critical first steps toward digital transformation. IT Services providers are putting modernization at the core of their transformation services for customers, with vertical-aligned paths in industries such as financial services, manufacturing and public sector.
- Automation: The short- and long-term impact on service deliveryAutomation continues to have an impact on providers’ service delivery and labor arbitrage strategies, and concepts around cognitive automation could potentially reap huge benefits for customers in terms of leveraging data and business processes. The market is waiting to see when automation moves from aspirational to core within customers’ IT strategies.
- Customer experience as a service: Enterprises realize the importance of executing interactions flawlessly for demanding customers. However, with in-house CRM budgets slated to shrink drastically over the next two years, many firms are choosing to work with IT Services providers to leverage as a service models. This will help them deliver new and improved multi-channel customer experiences to their end-users.
- Enhanced IT Services Contracts Analytics with improved platform, interface and taxonomy
- Enhanced Cloud Services forecast with additional regional and services detail