What sets us apart?
Ovum is at the center of the IT market
We have a 360-degree view of the IT market. We combine an understanding of IT vendors and their solutions, with deep insight into enterprise technology requirements and the demands of the industries in which they operate.
Ovum helps leading technology service and solution providers find the most effective route to market. We also work with 50,000 global IT decision-makers each year. We enable them to formulate and implement IT strategies, and select the right technologies and solutions.
We are aligned to your activities and commercial decisions
Ovum helps IT vendors to:
- Assess the opportunity
- Target the market
- Compete to win business
Whether you need insight to support strategic planning, product development, or your go-to-market strategy, Ovum provides solutions that will save you time, reduce risk, and help increase your revenues.
We combine the advantages of scale with the focus of a market specialist
As markets become more competitive and margins tighten, our customers’ requirements for market intelligence have become ever more exacting. Insight and data must be reliable and relevant, and available across a breadth of the markets but also timely and tightly focused. Traditionally, these are attributes of different providers:
Large providers can deliver:
- broad coverage and a complete research portfolio
- consistent methodologies and market segmentation
- IT decision-maker influence across industries.
Specialist providers can deliver:
- a service tailored to your needs
- fast access to senior analysts
- agility in tracking emerging technology markets.
Only Ovum is able to combine these to deliver the reach, accessibility, and service you need.
We deliver a unique blend of research, data, direct analyst engagement, and consulting.
Ovum provides research, data, direct analyst access, and custom consulting across our full research portfolio:
- Expert market analysis - Ovum has long-standing expertise and dedicated resource in horizontal technology and industry technology. Our market experts do not work in silos, but collaborate across domains to provide a complete and comprehensive market view.
- Robust market data - Market data is the foundation of our research. Ovum’s scale allows us to undertake large-scale primary research, and deliver a series of data tools supporting your activities from strategic planning through to account-level engagement.
- Direct analyst access - We understand that you expect direct access to senior market experts. As part of all our subscription services we provide rapid access to the analysts with the expertise to help you, without any bureaucracy. We encourage our clients to consider our analysts an extension to their business.
- Research-based consulting – We provide the most agile and responsive research-based consulting service available. Ovum has proven experience in delivering complex projects for some of the largest IT vendors, with over 2,000 engagements completed last year.