This has created a conundrum for most providers: they must have a cloud strategy, but success has so far eluded them.Evan Kirchheimer
Ovum Practice Leader
The changing face of the enterprise buyer
- More sophisticated and demanding
- Service levels needed across the network through to applications, reporting, integrated billing and service management
- At the high end, ICT buyers are more open to regional expertise and depth, preferring to go for a “best in location” approach to service sourcing
- They don’t necessarily trust providers when it comes to the cloud. This has created a conundrum for most providers: they must have a cloud strategy, but success has so far eluded them.
Our Enterprise Communications research enables you to:
- Understand shifts in demand for ICT services among businesses and public sector organizations
- Discover how these changes are providing service providers with increased opportunities across connectivity, mobility, IoT, cloud, security and other services.
Assess the opportunity
- Forecasts for major enterprise services. From network to voice and data, through to M2M, managed services, and cloud. With granular splits for company size, geography, and industry vertical
- Enterprise Insights survey. Covering both large enterprises and SMEs in 15 country markets. Topics include budgets, decision-making, connectivity, mobility, UC, cloud, consumerization, bundling, and supplier selection.
Compete to win business
- Telecoms Cloud Monitor. Track and assess telco cloud service launches, partnerships, and deals
- IaaS and SaaS Pricing Benchmarks. Understand current street prices for public IaaS and SaaS services.
- Global Services Deals Analysis We track major enterprise service deals, producing TCV shares every six months
- Machine-to-Machine/IoT Monitor. Track and assess the activities of telcos and key M2M providers across the spectrum of IoT applications
- Service Provider Snapshots. Understand the enterprise services strategies, portfolio evolution, and commercial success of the top 15 global services providers.
Target the market
- Hot topic reports. On service developments, including managed security, video, SDN, and cloud services
- Decision Matrices. Comparisons of telco service offers in select domains, including M2M, security, and mobile workspace
- Case studies. Explications of real enterprise experience in evaluating, selecting, implementing, and measuring benefits from advanced UC.
- Multinational and corporate services: MNCs are actively procuring more and more ICT services from telcos. We track service provider contracts with MNCs and advise MNCs and corporate on benchmarking and provider selection.
- SME and SoHo services: Telcos have an enviable advantage when selling services to SMEs but have for the most part not yet succeeded in selling more than simple voice and data services. We understand SME requirements and provide case studies for success in this sector.
- The telco cloud: In public cloud, telcos have struggled to compete with the likes of AWS and IBM. We see a new pattern emerging – one of careful partnership. Telcos are refocusing on the network, with new investments in NFV and SDN, to position themselves as cloud brokers. Will this approach meet with success?
- Mobile workspace and collaboration: For years, firms have grappled with mobilizing employees, and telcos have provided little more than connectivity services. Telcos are repositioning themselves as enablers of a “work anywhere” approach that spans traditional enterprise mobility, BYOD models, and unified communications and collaboration technologies, along with workspace virtualization.
- Managed security: Security, from the network core through to the device, is a perennial and paramount priority for CIOs. As telcos delve into cloud and mobile workspace, they have built up their managed security capabilities, ranging from managed and hosted firewall through to professional services. Can telcos compete in this sphere?
- M2M and IoT: In the machine-to-machine – and larger IoT – value chain, telcos are playing a key a role in managed connectivity. Our M2M trackers and forecasts illustrate how some telcos are building out burgeoning practices in consultancy, middleware/platforms and M2M applications enablement, often with a vertical industry twist.
- Insights analysis from over 4,000 SoHos and SMEs globally
- Full forecast of telco-managed cloud services
- Decision Matrix evaluating telco cloud services
- Enhanced coverage of the MNC customer experience
- Enterprise fixed broadband forecast