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Ovum's Commercial & Strategy Software and IT Services Consulting practice helps our clients to better understand the opportunities that exist in their chosen ICT markets and how to successfully exploit those opportunities, from both a tactical and strategic perspective. Our experience and expertise encmpasses the specific needs of the software and IT services industries.
Ovum Consulting advises the software and IT services vendor and service provider communities on two main aspects of their business:
- identification of market potential
- tactics and strategies to address market opportunities
When helping vendors to understand the size of a market opportunity we carry out market sizing, analyse existing market competition and identify and quantify the opportunities that exist.
Ovum Consulting helps vendors address the market opportunities through both M&A-related means, through acquisition targeting and commercial due diligence. When organic growth routes are chosen, Ovum Consulting helps vendors to identify the strengths and weaknesses of their competition and define the strategies and product/services packages that can provide differentiation.
Current areas of focus include:
- evaluation of the market opportunities in specific target markets, either by geography or vertical market, to identify growth prospects
- identifying the product or service characteristics that the markets require
- reviewing and enhancing the marketing and business development plans for market entry or market growth
- creation of estimates and projections for new or existing IT products and services, based on substantial research with the IT buying community. In addition we identify the major buying criteria that affect market uptake
- identification of potential M&A or strategic partnerships targets.
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