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      <title>Unica makes for a Bigger Blue in marketing analytics</title>
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      <description>IBM has announced its intent to acquire customer marketing management and analytics firm Unica for approximately $480 million. IBM will get its hands on mature and proven technology that helps devise highly personal marketing campaigns.</description>
      <pubDate>Mon, 06 Sep 2010 00:00:00 GMT</pubDate>
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      <title>ALM and ITIL: spanning the divide with IT operations</title>
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      <description>Once software enters production, issues often degenerate to finger-pointing between ITO and software development groups. The solution: ITO should account for their software lifecycle when implenting ITIL.</description>
      <pubDate>Wed, 01 Sep 2010 00:00:00 GMT</pubDate>
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      <title>Cloud computing fundamentals</title>
      <link>http://www2.ovum.com/secure/p,79447</link>
      <description>IT is a fashion industry, and cloud computing is the new black. Currently at the height of its hype, it will suffer a backlash before becoming fully mainstream and established, by which time a new phrase will have captured the imagination of IT pundits.</description>
      <pubDate>Thu, 26 Aug 2010 00:00:00 GMT</pubDate>
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      <title>Best practices for evaluating data quality tools</title>
      <link>http://www2.ovum.com/secure/p,79435</link>
      <description>Companies can ill afford to leave the quality of their data to chance, particularly in still-tough economic times. Having accurate, consistent, and up-to-date information is now a business imperative rather than a luxury.</description>
      <pubDate>Tue, 24 Aug 2010 00:00:00 GMT</pubDate>
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      <title>Australian Federal Budget IT opportunities 2010/11</title>
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      <description>This presentation provides a briefing on the key implications of the 2010/11 Australian Federal Government Budget and identifies opportunities for IT vendors.</description>
      <pubDate>Mon, 23 Aug 2010 00:00:00 GMT</pubDate>
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      <title>Victorian State Government ICT - budget and contracts analysis</title>
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      <description>Ovum provides an overview of the Victorian State Government ICT market in Australia. We profile the major departments and agencies in terms of their ICT budget commitments, major ICT contracts, and supplier relationships.</description>
      <pubDate>Fri, 06 Aug 2010 00:00:00 GMT</pubDate>
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      <title>Carbon accounting: a key step toward broad sustainability management</title>
      <link>http://www2.ovum.com/secure/p,79269</link>
      <description>Growing concern about the environment, especially global warming and climate change, is putting pressure on public and private sector organizations to reduce emissions of carbon dioxide (CO2) and other greenhouse gases.</description>
      <pubDate>Mon, 02 Aug 2010 00:00:00 GMT</pubDate>
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      <title>R-evolutionizing predictive analytics</title>
      <link>http://www2.ovum.com/secure/p,79363</link>
      <description>The R open-source data mining language is quickly becoming the lingua franca of the budget-constrained data analyst. Revolution Analytics was formed to commercialize R and raise its applicability in commercial settings.</description>
      <pubDate>Thu, 29 Jul 2010 00:00:00 GMT</pubDate>
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      <title>Getting more from your data with predictive analytics</title>
      <link>http://www2.ovum.com/secure/p,79359</link>
      <description>This analyst insight report provides an introduction to how predictive analytics can provide business value to your organization and how the technology works, and recommendations for successful implementation.</description>
      <pubDate>Wed, 28 Jul 2010 00:00:00 GMT</pubDate>
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      <title>Cloud-computing quality of service in perspective</title>
      <link>http://www2.ovum.com/secure/p,79128</link>
      <description>Public cloud service providers will rise and fall on their ability to execute and deliver satisfactory quality of service (QoS) in areas such as reliability, availability, scalability, and security (RASS).</description>
      <pubDate>Mon, 26 Jul 2010 00:00:00 GMT</pubDate>
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      <title>Accelerating time to insight for mid-market firms using in-memory analytics</title>
      <link>http://www2.ovum.com/secure/p,78916</link>
      <description>In-memory analytics provides mid-sized companies with a faster, more flexible, and arguably lower-cost way of accessing and processing information.</description>
      <pubDate>Wed, 21 Jul 2010 00:00:00 GMT</pubDate>
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      <title>Business intelligence and analytics fundamentals</title>
      <link>http://www2.ovum.com/secure/p,79283</link>
      <description>BI promises to help businesses tap into and leverage their information assets. But what, exactly, is BI? How can it help? How is it implemented? And what can it do for your organization?</description>
      <pubDate>Thu, 08 Jul 2010 00:00:00 GMT</pubDate>
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      <title>The clouds open for enterprise storage</title>
      <link>http://www2.ovum.com/secure/p,79273</link>
      <description>New data storage services have emerged in public clouds. Designed to handle primary, live data, the services promise to lighten the heavy business burden of on-premise storage and backup, and have applications in disaster recovery and data distribution.</description>
      <pubDate>Wed, 30 Jun 2010 00:00:00 GMT</pubDate>
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      <title>The role of multi-tenancy in a cloud environment</title>
      <link>http://www2.ovum.com/secure/p,79239</link>
      <description>Software vendors and enterprises wondering whether or not to multi-tenant-enable public, private, and hybrid clouds applications, and how to do so, find it challenging to get clear answers.</description>
      <pubDate>Tue, 29 Jun 2010 00:00:00 GMT</pubDate>
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      <title>Security management fundamentals</title>
      <link>http://www2.ovum.com/secure/p,79157</link>
      <description>Security management assesses requirements, delivers procedures and infrastructure to meet them, and manages procedures and infrastructure assets through their deployment. It is constrained by risk and compliance management objectives of the organization.</description>
      <pubDate>Mon, 14 Jun 2010 00:00:00 GMT</pubDate>
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