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Ovum » Segmenting Wholesale Customers

Segmenting Wholesale Customers

25th March 2011

Highlights

Wholesale customer segmentation is moving from legacy defintions to categories that recombine classic ones to address customer needs. Unquestionably today's segments are permeable and will change over time.

Features and Benefits

  • Recognize current trends in wholesale segmentation and apply it to internal processes.
  • See examples of competitive wholesale segmentation approaches.

Key Questions Answered

  • What are the market forces that drive redefining wholesale customer segments?
  • What are the core segment characteristics shared by most wholesale telecoms providers?

For more information about this research piece, please contact us.