There has been continuous rapid growth in satellite services in Brazil: subscriptions have more than tripled over the last three years. Nevertheless, the country’s pay-TV market looks set to remain confined to the growing middle and higher-income consumer segments for the foreseeable future.
Ovum expects to see an upturn in the cable TV sector during 2013–14, although the expansion of both of the dominant pay-TV delivery platforms will be constrained by affordability barriers. Operators must become proactive in targeting the lower end of the market with appropriate pricing and packaging of both pay-TV and multi-service packages.
Despite the recent removal of regulatory restrictions on telcos, IPTV also faces several hurdles, including a geographically fragmented marketplace and the entrenched dominance of cable and satellite, which remain largely under the control of media conglomerates.
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