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Ovum » On the Radar: Nominum

On the Radar: Nominum

03rd March 2014

Highlights

DNS is an asset that all operators have access to, but few CSPs leverage it.

Nominum uses a DNS-based analytics platform and application to provide CSPs with customer and marketing insights, and enables CSPs to act on these in realtime via in-browser messages.

Nominum has few direct competitors and specializes in the telecoms vertical.

Features and Benefits

  • Assess Nominum's N2 customer monetization application suite launched at Mobile World Congress 2014.
  • Evaluates the benefits to CSPs of adding context to customer data by combining policy and insights with CSPs' existing domain name system (DNS) and Internet activity data assets.

Key Questions Answered

  • What are the sources of actionable data that CSPs can leverage to increase loyalty?
  • What are the use cases that Nominum's application suite will help CSPs address?

For more information about this research piece, please contact us.