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Ovum » Consumer Insights Snapshot: Connected Devices

Consumer Insights Snapshot: Connected Devices

06th December 2012


This snapshot provides the latest consumer trends around Internet connected devices from Ovum's 2012 Consumer Insights Survey.

The analysis focuses on the two fastest growing types of Internet connected device, the tablet and the mobile phone, and explores how they are used and by which segments.

Features and Benefits

  • Evaluates the latest survey data around how consumers use Internet-connected devices.
  • Analysis of the key trends in different segments of the market, and also in different countries.
  • Includes analysis of tablet and smartphone use and second screen habits.

Key Questions Answered

  • What are the key types of devices that consumers now use to access Internet applications?
  • What are the preferred devices for certain types of Internet application?
  • What types of people own a tablet, and how do they use that device compared to say a laptop or smartphone?

For more information about this research piece, please contact us.