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Our clients and third parties frequently make requests to quote extracts from our research. The following sets out the guidelines for using Ovum material:
MEMBERS OF THE PRESS
Members of the press may re-use Ovum material provided that:
- all portions of text identify Ovum as the source
- the Ovum copyright statement is affixed to all graphics. Ovum’s copyright statement is: © Ovum 2006
- when quoting an analyst or consultant, the full name and title of the analyst is cited, as well as the name of the company (Ovum).
Visit Ovum’s Media Centre where you'll find up-to-date, accessible information on the hottest developments in telecoms, software and IT services.
CLIENTS/NON-CLIENTS
Ovum’s material may be cited provided that the guidelines set out in our Independence Charter are followed. In addition, the general principles for citing Ovum are:
- all citations must be accurate, quoted verbatim, and/or duplicated without being manipulated, adapted, paraphrased or summarised and they must not be used out of context
- quotes or extracts must not be used to criticise another vendor's product or service, or be used to play one vendor off against another
- Aside from industry specific bespoke quotes, any quote or extract must be from research published within the last three months; quotations from research published prior to that timeframe require verification and approval
- quotes from an analyst or consultant should be attributed to that person, using the full name and title of the analyst, as well as the name of the company (Ovum)
- the Ovum copyright statement must be affixed to all graphics (diagrams, graphs and/or tables). Ovum’s copyright statement is: © Ovum 2006.
- Ovum’s research is proprietary to Ovum and subject to copyright and property protections
- commercial use of the research is prohibited
- From time to time, Ovum may provide industry specific bespoke quotes for marketing material - we will not issue any vendor specific bespoke quotes for marketing material. All quotes are subject to approval.
WHEN DO YOU NEED APPROVAL?
Clients
- may reproduce a diagram, graph or table for use in marketing collateral, provided that all citations adhere to the general rules outlined above
- should seek approval from Ovum’s Corporate Marketing team where a verbal quotation or written material is intended for use in any form of marketing collateral or publicly available information, or where reproduction and/or distribution of the research is required.
Non-clients
- should seek approval to cite any of Ovum’s material for any use.
HOW TO GET APPROVAL
Please present all requests to Ovum’s Corporate Marketing team:
- all requests to use quotations, graphs, diagrams and/or tables should be submitted in their final media vehicle, eg. press release, marketing materials, presentation, etc
- all of the elements in the above guidelines should be included for approval (copyright statement, source, attribution, etc)
- we will work with you to provide approval within two business days on receipt of your request.
Please contact our PR Team, prteam@ovum.com
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