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Ovum » Media Centre

PR Contacts

  • Jennifer Duraisingam
  • Global PR Manager
  • Tel. +613 9601 6723
  • Email Jennifer
  • Alica Brlajova
  • Global PR and Marketing
  • Tel. +44 (0) 20 7017 4994
  • Email Alica

Press Releases

Analyst View: Google’s rebranding as Alphabet spells a tighter focus for core businesses

Breaking News Comment

Google is restructuring itself, with new parent company Alphabet created to oversee the Internet giant’s range of activities. The core Internet, search, and Android businesses will continue to operate under the Google name, managed by Sundar Pichai, who had previously managed a range of products including the Chrome browser and Android operating system. Google’s Capital […]

Ovum states from Gamekeeper to Poacher: TV Advertising’s Digital Opportunity

Press Release

TV Advertising Poised to Surge Past US$200bn Buying Time to Evolve and Challenge Digital Specialists Despite concerns over the longer term viability of TV advertising, Ovum’s latest forecast* shows that, on a global basis, revenue growth is expected to continue through to 2020. The US$174 billion generated by TV advertising in 2014 is expected to […]

Telcos must turn big data into smart data to manage customer churn and loyalty

Press Release

Utilizing big data analytics to personalize the customer experience will be crucial for telcos to manage customer churn and improve loyalty, says Ovum. It takes on average, at least 3.5 years for telcos to break even on SAC (subscriber acquisition cost), however the average customer lifetime for telcos is currently only 2 years. To offset […]

Ovum: Asian mobile services will need telco – OTT collaboration to grow

Press Release

At the Mobile World Congress Asia edition in Shanghai in July, Chairman of China Mobile, Xi Guohua, took a bold stand by stating that in order to capture the next wave of the mobile Internet, mobile operators and OTT players must work together. The view that partnering with OTT players will further the range of […]

Ovum: Adobe and IBM are on top for enterprise digital marketing platforms, but Oracle and Salesforce increasingly threaten

Press Release

A new report* by global analyst firm Ovum has found Adobe to be the overall market leader for digital marketing platforms, followed closely by IBM, Oracle, and Salesforce. SAS and Teradata are the market challengers and new market entrant Marketo is a follower. These vendors share three-quarters of the annual US$5bn global market spend on […]