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Ovum » IT Research for Buyers


Coverage Areas

What sets us apart?

1) Ovum is at the center of the IT market

We have a 360-degree view of the ICT market. We combine deep insight into enterprise technology requirements and the demands of the industries in which they operate, with a comprehensive understanding of IT vendors and their solutions.

Ovum advises 50,000 global IT decision-makers each year. We help them formulate and implement successful IT strategies, and select the right technologies and solutions.



2) We are aligned to your activities and support your technology decision-making

Ovum helps enterprise technology decision-makers:

  • plan their IT strategy
  • select the best vendor and IT solution
  • select the best vendor and IT solution

Whether you need insight to support strategic planning, designing your enterprise architecture, or product and service selection, Ovum provides solutions that will save you time, reduce risk, and help increase your revenues.

3) We combine the advantages of scale with the focus of a market specialist

As markets become more competitive and margins tighten, our customers’ requirements for market intelligence have become ever more exacting. Insight and data must be reliable and relevant, and available across a breadth of the markets but also timely and tightly focused. Traditionally, these are attributes of different providers:

Large providers can deliver:

  • broad coverage and a complete research portfolio
  • consistent methodologies and market segmentation
  • IT decision-maker influence across industries.

Specialist providers can deliver:

  • a service tailored to your needs
  • fast access to senior analysts
  • agility in tracking emerging technology markets.

Only Ovum is able to combine these to deliver the reach, accessibility, and service you need.



4) We deliver a unique blend of research, data, direct analyst engagement, and consulting.

Ovum provides research, data, direct analyst access, and custom consulting across our full research portfolio:

  • Expert market analysis - Ovum has long-standing expertise and dedicated resource in horizontal technology and industry technology. Our market experts do not work in silos, but collaborate across domains to provide a complete and comprehensive market view.
  • Robust market data - Market data is the foundation of our research. Ovum’s scale allows us to undertake large-scale primary research, and deliver a series of data tools supporting your activities from strategic planning through to account-level engagement.
  • Direct analyst access - We understand that you expect direct access to senior market experts. As part of all our subscription services we provide rapid access to the analysts with the expertise to help you, without any bureaucracy. We encourage our clients to consider our analysts an extension to their business.
  • Research-based consulting – We provide the most agile and responsive research-based consulting service available. Ovum has proven experience in delivering complex projects for some of the largest IT vendors, with over 2,000 engagements completed last year.

Our Services


Knowledge Center

Ovum’s powerful online portal enables you to access and share our insight, and engage with our analysts.

  • Access on the move – optimized for desktop, tablet, and smartphone use
  • Ask an Analyst – put your questions to our analysts
  • Visualization of market data and forecasts
  • Simple navigation, powerful search
  • Create customized weekly and monthly research alerts.


Authoritative, practical expertise for your project.

  • Ovum’s consulting methodology enables us to take a modular, systematic approach to bespoke engagements, helping us deliver projects faster, more cost effectively and a higher quality than our peers.
  • Ovum delivered over 2,000 individual projects in 2013 ranging from the largest and most complex strategy definition, vendor selection and due diligence projects down to fast, efficient review of technology roadmaps and RFIs.

Data Tools

Ovum’s data tools are underpinned by our primary research and designed to support you with your IT decision-making.

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Banking Software Contracts Analytics


ICT Enterprise Insights 2014/15


Enterprise IT spend and staffing metrics