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Having launched in 2004, Thumbplay is very much the new kid on the block in the US D2C market. It is competing with companies that have been active in the market for the past decade. Despite this, it has gained a lot of traction in a short amount of time 
Operators around the world are reporting very strong take-up of mobile broadband, fuelled by the rollout of high-speed packet access (HSPA) networks, attractive price plans, increasing laptop penetration and the uptake of plug-and-play USB modems
In this series of case studies we show how four operators — Telekom Austria, 3 UK, Orange France and M1 — are developing their mobile broadband strategies.
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