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During the last few years, BT has focused on transforming its strategy and structure to become a software-driven service company. 
AT&T is the world's largest telecoms operator and benefits from scale and scope economies as a major player in the US market. Its wide range of activities has helped it hedge against declines so far, but recent trends suggest that it may be harder for AT
Cable & Wireless has faced major change since 2005, with the acquisition of Energis and entering the broadband wholesale market, while also facing declining revenues for its voice and data services.
WirelineStrategy@Ovum future publication schedule
Telefonica, the Spanish incumbent, has completed a year of remarkable performance, as shown in its year-end results. The integration of its regional operations is becoming a clear success.
Deutsche Telekom is under pressure from declining fixed voice revenues, as well as slowing mobile and broadband growth. In order to combat these issues, Deutsche Telekom is hoping IPTV will help it to generate new revenue streams and growth.
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