Advising on the commercial impact of technology and
    market changes in telecoms, software and IT services

In today's enterprise software market, vendors' success increasingly depends on the size and health of their ecosystems. This module maps, tracks and compares the ecosystem strategies of major vendors vying for dominance as the industry evolves and consolidates. Our coverage examines key trends, innovations and success factors across a broad range of potential ecosystem partners, including ISVs, developers, resellers, consultants and integrators, and hosting and service providers. Learn how key vendors build loyalty among their partners, how they create and manage demand to help their partners (and themselves) succeed and how partners should choose their prime ecosystem partners. This module helps our clients keep an eye on where the money is flowing in the software value chain.

Key Research Topics:

• What types of partners do key vendors such as IBM, Microsoft, Oracle and SAP target, how and why?
• What types of partner programs, channel programs, sales/marketing support programs will be the most successful and why?
• What types of developer and technical support programs will be most successful and why?
• What are the most effective strategies for demand-creation programs, sales and marketing support, incentive programs and channel programs
• How do partners protect themselves from incompatibility among major ISVs' SOA implementations?

Ovum Summit's Unique Perspective

Since 1984, ISVs have turned to us to help them navigate the shifting competitive landscape and key industry trends. The Dynamic Application Ecosystems module builds on our years of experience in tracking this industry and our deep relationships with many of its most important leaders.

Subscribers to this module will learn:

• Key vendors' ecosystem strategies, as well as the scope and structure of their partner programs
• Best practices for creating and maintaining partner ecosystems
• Strategies for vendors to deepen their vertical-industry capabilities without alienating ecosystem partners
• The types of incentive programs that are most effective in recruiting and retaining ecosystem partners.
  

Ovum Summit's Dynamic Application Ecosystems module is critical for executives and strategists within platform software vendors who need to understand how to lead and grow their application ecosystems, and for the software vendors, resellers, consultants and integrators and hosting and service providers who participate in these ecosystems.