Advising on the commercial impact of technology and
    market changes in telecoms, software and IT services

Many services organizations (including IT services firms and the growing services arms of many major product vendors that offer professional services/consulting, systems integration, implementation and support services) were early adopters of dynamic computing technologies. In addition to providing "traditional" IT services (such as complex integration projects or remote support), they have developed deep expertise in assessing, designing and implementing dynamic computing solutions. However, to remain competitive and relevant, these firms need to constantly refine and optimize their offerings, go-to-market strategies and partnering ecosystem activities. They also need to constantly augment their vertical industry expertise to demonstrate that they can address customers' unique industry requirements. This module examines how services organizations are using dynamic computing solutions to help enterprise customers achieve greater business value.

Key Research Topics

• How the major services firms, the services arms of major systems and software vendors, global SIs and outsourcers, and regional SIs are approaching the enterprise services market
• What are the best practices in services partnering, joint selling and services development, and partner incentive programs
• Which tactics vendors can use to effectively compete-and partner with-industry leaders Accenture and IBM
• How offshore outsourcers and regional systems integrators will continue to rise in prominence, their effect on larger SI business practices, and what larger services firms and SIs are doing to work more closely with them
• How vertical and horizontal business process consulting will become a critical differentiator and determine the winners and losers in many services opportunities
• How the continued development of proactive, preventive and remote support services capabilities will alter how services firms deliver services and maintain active relationships with customers.

Ovum Summit's Unique Perspective

We have a long, successful history of guiding major services firms and outsourcers on how to navigate the latest industry trends, the competitive landscape, and customer perspectives. This module builds on our years of experience in tracking this industry and the in-depth rapport we have created with many of the services industry's most important leaders. By subscribing to this module, you'll learn:

• How vendors can leverage enterprise services to make dynamic computing "real" to customers through new professional services offerings that focus on deciphering and streamlining complex business processes
• How vendors can find new revenue opportunities by augmenting existing services capabilities and offerings, and by introducing new ones
• What are the best practices for creating and maintaining effective partner ecosystems for joint selling and services
• How vendors can highlight and promote their vertical industry expertise to generate customer interest
• The kinds of preventive and remote support services that will be most effective in securing new services opportunities.

Enterprise Services Strategies is critical for key executives and managers at global services firms, the services arms of major systems and software vendors, outsourcers, global systems integrators and regional systems integrators who need to understand how to incorporate dynamic computing trends into their own revenue-producing strategies.