Advising on the commercial impact of technology and
    market changes in telecoms, software and IT services

Using a mix of survey data and in-depth customer case studies, this module examines when, where and how North American enterprise and larger mid-market customers are extracting business value from investments in broad dynamic computing technology and business strategies. Learn how leading-edge customers are harnessing the full range of dynamic computing infrastructure technologies (including virtualization, grid, SOA, IT service management and mobility) to reduce costs, create new sources of business value, change the basis of competition in their industries and gain competitive advantage. This module studies the connections between the different technology enablers to help vendors understand key IT purchase triggers of senior-level decision makers.

Key Research Topics

• When North American enterprise, midsize and SMB customers plan to implement virtualization, SOA and IT service management
• How leading adopters are using dynamic computing technologies to create new revenue sources and business opportunities for their firms
• Why leading adopters increasingly justify dynamic computing investments using business cases that go well beyond IT cost savings
• How leading enterprises and mid-market customers are improving business performance using dynamic computing solutions
• Which top tier vendors are seen as doing the best job of helping their leading customers implement dynamic computing strategies.

Ovum Summit's Unique Perspective

Unlike many research and consulting practices that study technology adoption and business case models in isolated silos, Ovum Summit connects the dots across the full breadth and depth of enterprise dynamic computing strategies. Many of our analysts contribute to this topic to ensure a holistic view of customer requirements, implementation strategies, and business case drivers. Both our enterprise end user and IT vendor clients can use this research to:

• Position hardware, software and management infrastructure strategies in the context of overall customer business priorities and pain points
• Identify which types of business case and ROI models are most effective in justifying dynamic computing investments
• Understand the major pitfalls they need to avoid when deploying complex dynamic computing solutions
• Understand how well top tier vendors are differentiating themselves in the eyes of North American enterprise IT decision makers.

Dynamic Computing Best Practices is for CIO and IT strategists who need insight into how other leading-edge buyers are choosing and deploying dynamic computing solutions. It is also required reading for IT vendors who need to keep a pulse on North American customer priorities and pain points.