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    market changes in telecoms, software and IT services

Gain new insight into the fastest growing IT market sector with Ovum's unique service

Public Sector - marching forward

The public sector is the fastest growing vertical sector in what remains a tough market for software and IT services (S/ITS). This growth is being spurred by the government's aggressive IT spending plans and a professed willingness to make public sector business more accessible to a much broader range of players.

While industry sectors such as telecoms and finance continue to nurse the wounds inflicted by the market 'correction', the public sector is marching forward with a host of projects aimed at improving public services, internal efficiency and national security.

With a commitment to using technology to improve public access to government services - and to improve the quality of service delivery to the public - the government has earmarked billions of pounds for major IT initiatives over the next few years. And while major projects are likely to remain dominated by the 'usual suspects', the government has expressed a desire and determination to spread the bounty among smaller players too.

For software and IT services suppliers, ignoring the public sector market is simply not an option. Understanding this market requires specific insights and understanding that are not common to other sectors.

PublicSector@Ovum - a new perspective

PublicSector@Ovum is a new Ovum advisory service designed to provide valuable insights into the public sector software and IT services market. It provides a unique combination of market and competitor insight and an understanding of the issues and concerns driving public sector IT.

The service is based on several years of extensive research into the UK public sector market, a deep knowledge of the supplier landscape, and exclusive intelligence on contract wins, private equity and venture funding, and merger and acquisition activity. This is supplemented by insights gained from in-depth interviews with senior executives of many of the leading suppliers, including IBM, Capita, Civica, CGEY, EDS, Detica, iSOFT, Liberata, LogicaCMG, Northgate Information Solutions, Qinetiq, RM and many more.

PublicSector@Ovum also draws on the invaluable knowledge gained through Ovum's engagements and close contact with public sector organisations and decision-makers around the world. Ovum's experience of working on issues such as enterprise architecture, information management strategy, outsourcing, security and business continuity with a wide variety of public sector organisations, means that our experts are fully aware of the most pressing issues and concerns of this area.

This combination of market and technology insight means that Ovum is ideally placed to offer advice and guidance to software and IT services suppliers trying to sell into this extremely important and diverse sector.

What does PublicSector@Ovum provide?

Continuously updated, PublicSector@Ovum provides analysis on the strategies and activities of the key competitors in this area, as well as forthright opinion on government initiatives and the implications for software and IT services players.

PublicSector@Ovum provides analysis of a broad range of issues affecting the UK public sector market and drills down to an in-depth coverage of six major segments of the market:

• Central government
• Health
• Criminal justice
• Local government
• Education
• Defence

Figure 1 UK public sector S/ITS market by sub-sector

Source: Ovum

PublicSector@Ovum delivers its unique insights through six core components, plus our unique Business Action Programme:

Market Analysis - A comprehensive review of the market as a whole as well as detailed analysis of each of the major market segments. Our market analysis identifies the key influences, market drivers and emerging trends, allowing you to plan your strategy more effectively

Market Forecasts - Annual forecasts for the whole UK public sector software and IT services market, as well as individual forecasts for each of the six segments we track. Our forecasts enable you to understand the future opportunity for your business in these markets

Competitor Analysis -SWOT analyses, supplier rankings and a positioning grid for top suppliers in the overall UK public sector software and IT services market and in each of our key segments. We provide you with the inside track on what your competitors, and potential partners, are doing.

Reports - In-depth research into vital technology and business issues for the government sector. Our reports combine Ovum's in-depth knowledge of market and technology issues with our understanding of their specific impact on the public sector market.

Public Sector IT Agenda - Regular interviews with key decision makers in the government sector that enable you to understand their concerns and priorities and to identify new opportunities before the competition.

Ovum Comments on Public Sector IT - Short, timely, hard-hitting monthly analysis on key trends or events in the government market. Covering technology, market and policy trends, these articles keep you abreast of the most recent changes in the industry.

The Public Sector Business Action Programme

Ovum's Business Action Programme comprises interactive workshops where your executives get Ovum's Analysts in front of them to advise on strategy and business development. Through the Business Action Programme, Ovum becomes an integral part of your decision-making framework providing you with informed and trusted advice, in person, as you need it.

Drawing from our competitor, market and topic research areas, the Business Action Programme delivers:

• An annual strategy assessment in the form of a face-to-face workshop with your Public Sector marketing and/or business development teams to jointly develop the year's analyst programme for your business.
• A planned series of follow-up reviews via teleconference or workshop to focus on mutually agreed areas of interest or concern and review the progress of the Business Action Programme.

Examples of issues that can be addressed include:

• Identifying and targeting opportunities in the UK public sector market
• Developing and marketing new offerings to target specific segments or application areas
• Partnering strategies in the public sector market
• Strategies for small to medium size players
• Competitive positioning and strategy development
• Drill down on emerging technologies and business opportunities

Your next move...

To find out more about PublicSector@Ovum, please telephone, fax or e-mail your account manager, or visit our website:

www.ovum.com

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