Advising on the commercial impact of technology and
    market changes in telecoms, software and IT services

Madan Sheina, Principal Analyst

Madan Sheina is principal analyst within Ovum's Software Applications group and is based in Northern California.

Madan has fifteen years' experience working in the IT industry both as an analyst and a journalist. His research covers a range of information management technologies, with a sharp focus on business intelligence, knowledge management and data integration software.

Madan is well respected in the IT industry for his clear, incisive and no-nonsense analysis style. He has advised leading ISVs on market positioning and product development strategy, IT users on product evaluation and selection, and the financial investment community on technology trends.

Prior to joining Ovum, Madan headed up enterprise applications software research and news coverage for ComputerWire (a division of Datamonitor) in San Francisco. Before that, he was senior analyst for decision support tools and applications at Aberdeen Group in Palo Alto.

Madan holds an MSc in Analysis, Design and Management of Information Systems from the London School of Economics.