Advising on the commercial impact of technology and
    market changes in telecoms, software and IT services

Fernanda Mello Veiga,
Senior Analyst

Fernanda Veiga has over twelve years' experience in the telecoms and IT industry. She joined Ovum as a senior analyst in August 2006. As part of Ovum's Wholesale telecoms team, she researches and analyses major market developments in the wholesale market, identifying relevant trends and their impact to give strategic advice to service providers and operators. She also boasts an in-depth understanding of Latin American telecoms business infrastructure and markets.

Prior to joining the Wholesale team, Fernanda worked at Global Insight as a Latin American analyst for their telecoms practice, and as a finance/business analyst for Vivo, Brazil's biggest mobile operator (owned by Telefonica Moviles and Portugal Telecom). She has a master's degree in Communications Management from Coventry University, an MBA in Business Management from Fundação Getúlio Vargas and a BSc in Economics from Catholic University of Salvador (UCSAL). She is fluent in Portuguese, Spanish and French, and has a basic understanding of Italian.

Recent research includes:

• Belgacom International Carrier Services (BICS)
• Mexico: number portability becomes a bargaining tool
• France Telecom
• Telecom Italia Sparkle
• Ovum player evaluation: KPN (wholesale)
• Cubans will have to wait until 2010 for Internet access
• Ovum player evaluation: iBasis