Advising on the commercial impact of technology and
    market changes in telecoms, software and IT services

William Barrar, Director, Global Commercial Strategy Practice

William Barrar is Director of Ovum's Global Commercial Strategy Practice. Based in London, Will works across the telecommunications, media and IT industries.

Will has over ten years' experience of working in the communications and consulting industries and has worked across North America, Europe, Middle East, Africa, Asia and Australia.

Prior to joining Ovum, he worked with a number of boutique and blue chip professional services organisations, including Gemini Consulting, CGE&Y and IBM Global Services. Will has also worked for Cable & Wireless and spent time running his own management consulting business.

Will's experience stems from the management and delivery of a broad range of strategy and operational consulting engagements for clients in the communications industry. Previous engagements have involved market and company analysis; commercial due diligence; business planning; business case development; product and value proposition development; voice and data service pricing; company and new service launch planning and delivery; business model design and operational planning; IT strategy definition and planning; and business process re-engineering and transformation.

Will holds an MBA from Manchester Business School and a BA (Hons) in Economics and Public Policy from Leeds Metropolitan University.