Advising on the commercial impact of technology and
    market changes in telecoms, software and IT services

Tony Cripps, Senior Analyst and Service Manager

Tony is a senior analyst and service manager of Ovum's Wireless Software advisory service. His research focuses on relating software and software markets supporting next-generation mobile services to the requirements for creating good user experiences. His specialist topics include mobile application platforms, wireless content management and delivery, and mobile service customisation and personalisation.

Tony is the author of numerous reports in this field, including Multimedia mobility: assessing the portability challenge, Mobile Linux: a sheep in wolf's clothing? and Mobile content delivery platforms: balancing software and content.

Tony makes regular conference appearances, often as chair, and is frequently sought out by the media for his insight. He is actively engaged by software vendors to advise on their product, positioning and messaging strategies.

Prior to joining Ovum, Tony worked for many years as a technology journalist with a special interest in emerging mobile technologies. He has an MSc in Science Communication from Imperial College London and a BSc in Psychology from University College London.