Advising on the commercial impact of technology and
    market changes in telecoms, software and IT services

David Mitchell, SVP IT Research

David Mitchell is responsible for Ovum's global IT research activities. In this role he brings together research covering the IT issues affecting major enterprises, and the providers of technology and services to those organisations. The portfolio focuses on advising enterprises on pragmatic approaches to extracting tangible benefits from technology and services investments, together with research for the supply-side on the positioning of their offerings.

His research focuses on the major supply- and demand-side issues that are changing the IT value chain, and how the changing relationships between software, IT services and telecoms organisations affect the way that enterprises can deliver benefits from technology investments. He regularly advises clients on their commercial interaction with key suppliers, and the supply side on the development of new and innovative pricing models.

David has worked in the IT industry since the early 1990s, working across many segments of the industry from management consulting, system integration and outsourcing, to software companies. He has worked as an advisor and consultant to both vendors and enterprises, as well as working directly in major IT organisations. Prior to working for Ovum, David worked for Oracle, Coopers & Lybrand and Unisys. Before moving into the commercial sector, David was a lecturer at Edinburgh University. He researched geographic information systems, their adoption in business, and their eventual economic benefits.

David is a regular contributor to the international technology and business press across a wide range of topics, for both print and television media. He regularly presents at international conferences and workshops.

David has a BSc in Geography from St. Andrews University and an M.Phil. from Queen Mary College, London University.