Advising on the commercial impact of technology and
    market changes in telecoms, software and IT services

Phil Codling, Principal Analyst

Phil Codling is a principal analyst in Ovum's IT Services practice. As service manager for Holway@Ovum, he is responsible for coverage of the UK software and IT services (S/ITS) market and industry. Phil's personal areas of expertise and interest include the impact of global sourcing, the financial performance of S/ITS companies, strategies for competitiveness in a mature market and the convergence of telecommunications and IT.

Since joining Ovum in 2002, Phil has worked closely with Ovum's customers on consulting projects and other engagements, including a major study of offshoring for the UK government, a number of bespoke projects on growth opportunities in the BPO market and a series of workshops advising a leading IT services provider on growth strategies for the UK.

Phil regularly speaks at customer events and other conferences, and has been widely quoted in the business and trade press, including the Financial Times, the Wall Street Journal Europe, the Economist and the Economic Times of India.

Prior to joining Ovum, Phil spent three years with BT, where he held strategy and business development roles, including a year based in Silicon Valley, California, working on alliances and partnerships with technology firms. His analyst career began in 1996, when he joined another consultancy firm as an IT market analyst.

Phil holds a BA in Modern Languages from the University of Bath and an MA in Film and Television from the University of London. He lives in West Sussex and is based at Ovum's Farnham office.