Advising on the commercial impact of technology and
    market changes in telecoms, software and IT services

Eden Zoller, Principal Analyst

Eden is a Principal Analyst with Ovum's consumer group practice. A key focus is strategic analysis of the wireless market, with particular expertise in enhanced content and messaging services, mobile marketing and next-generation device/platforms. Eden also covers fixed broadband content, convergence, home networking, and is building Ovum's expertise in partner relationship management (PRM) and customer relationship management (CRM).

Eden is the lead author of a number of reports and recent ones include Next-generation devices: the impact of convergence, Regulating and controlling access to Internet content, Partner relationship management: best practices and CRM for mobile operators.

In addition, Eden has managed high-level consultancy projects focused on providing strategic advise and market intelligence.

Eden's knowledge of the wireless market means she is a frequent speaker at conferences and is regularly called upon by the media for comments on industry events.

Prior to joining Ovum in 1998, Eden was editor for a number of respected industry publications, including Informa's Mobile Communications International and the former Financial Times newsletters FT Telecom Markets and FT Mobile Communications.