Advising on the commercial impact of technology and
    market changes in telecoms, software and IT services

With the telecoms market in maturity, a new definition of wholesale has emerged - the challenge is in exploiting this for sustained profitable growth.

Growing your revenues

The rise of the service provider model, demise of the end-to-end network ownership dream, and gaps in the MAN and local loop infrastructure supply markets represent major revenue opportunities for providers of wholesale services. While technical, regulatory and economic factors create market discontinuities and undermine the old certainties, they also pave the way for new wholesale business models, new customers and real profits.

How can Ovum help you?

Ovum is recognised as the leading authority on the European market for the ICT sector, and our employees provide personable, accessible, independent advice. We have an integrated approach when working with our clients and utilise the breadth and depth of our analysts' expertise collaborating across all our disciplines to ensure that we provide you with easily understood information and advice.

Ovum identifies and helps clients to comprehend and exploit...

• market opportunities for growth
• market developments that impact your bottom line
• key player performance and competitor intelligence
• customer segmentation and key requirements

...while minimising risk.

Wholesale@Ovum is part of Ovum's portfolio of services, which combines a unique blend of research deliverables with access to our highly experienced analysts. Our Wholesale service provides clear strategic advice to operators and service providers to enable them to understand where the opportunities lie, what the new wholesale market looks like, which new products and services can add value, how technical and regulatory issues can be exploited, and how to identify and win new wholesale customers.

We cover the following wholesale markets:

Key questions that Wholesale@Ovum will help you answer...

• what is the new shape of the wholesale market, and what does it mean for suppliers and customers?
• how should companies choose whether to focus their main business on network bandwidth versus taking the plunge into full-service solutions provision?
• what is the impact of market turbulence on buy/build decisions?
• when and where should investment take place?
• how and where can profits be made and costs reduced?
• what is the effect of changing end-user demand on the wholesale sector?

Services to meet your immediate needs

Customised advice via analyst interaction

Access to Ovum analysts is an integral part of Wholesale@Ovum and comes in a variety of formats - from questions or discussions with our specialist analysts via telephone and email to workshops, briefings and strategy sessions.

Analyst interaction provides you with customised research and advice as and when you need it, which can help you to understand complex issues and validate your plans for sustainable growth.

How have clients utilised interactions with Ovum analysts?

Wholesale voice. We provided a client with a workshop to discuss the trends and issues in the voice market, and what challenges and opportunities they provide for the wholesale business. The client used this advice to reassess and reposition its wholesale voice portfolio.

Wholesale versus retail business separation. We helped a client understand how some of its peers are structuring their wholesale versus their retail operations. The client was then able to feed these examples into their own structural planning.

Wholesale customer segmentation. We led a brainstorming session looking at the different types of wholesale customer, and identifying their needs based on analysis from our regular Wholesale customer survey. The client used conclusions from this session to kickstart an overhaul of its own approach to customer segmentation.

Your next move

To find out more about Ovum's services contact us at your nearest office.