Advising on the commercial impact of technology and
    market changes in telecoms, software and IT services

Mobile communication is growing - players need to make the right strategic and technology choices to take advantage.

Growing your revenues - and profits

Profits from mobile services are being threatened by falling voice prices, regulatory demands and increased competition. Players are finding themselves constrained by technological and commercial uncertainties on all sides of the mobile business case.

However, the importance of mobile communications will continue to grow and with this will come revenue opportunities - but these will be restricted to players that make the right strategic and technology choices.

Planning your technology migration

The move towards next-generation technologies has finally become a reality for cellular operators and vendors. Migrating existing customers towards these new technologies requires careful planning and a substantial amount of financial, human and network resources. The key to success is the smooth management of this migration path.

Retaining and attracting high-value customers

The challenges faced by operators in both saturated and growing markets are similar. Increasing the number of subscribers is clearly a priority for operators in growing markets. However, increasing the proportion of high-value/high-profit customers should also be a key objective for sustainable growth.

New business opportunities

Mobile virtual network operators (MVNOs), and fixed mobile convergence and substitution are areas that can be considered a threat to cellular operators' businesses. On the other hand, a number of cellular operators have seen this as an opportunity to grow into new areas.

We address the challenges facing operators, equipment vendors and MVNOs today, taking into consideration the macro environment and forecast trends to ensure that our advice helps you to make successful strategic decisions.

How can Mobile@Ovum help you?

We are recognised as the leading authority on the European market for the ICT sector, and our employees provide personable, accessible and independent advice. We have a collaborative approach when working with our clients and utilise the breadth and depth of our analysts' expertise to ensure that we provide you with easily understood information and advice.

Ovum minimises the risks for its clients, while identifying and helping them to comprehend and exploit:

• market opportunities for growth
• market developments that impact your bottom line
• key player performance and competitor intelligence
• regulation and its effect on your organisation

Mobile@Ovum is part of Ovum's portfolio of services, which combines a unique blend of research deliverables with access to our highly experienced analysts. Our Mobile service is specifically designed to provide mobile operators, equipment vendors, consultants and the investment community with a comprehensive analysis of the mobile supply chain.

Our coverage includes the following areas:

Ovum's advisory services are available online and deliver continuous research and analysis that enable you to base your strategic decisions on the most up-to-date information and advice. Our analysis covers companies, technologies and markets, and is provided in a variety of formats: from short, hard-hitting opinion pieces to extensive, in-depth reports.

Key questions that Mobile@Ovum answers:

• which markets have real growth potential?
• what are the technology and service alternatives?
• what successful strategies have been adopted by your competitors?
• what impact will regulation have?

Services tailored to your immediate needs

Customised advice via Analyst Access

Analyst Access is an integral part of WirelessMultimedia@Ovum and comes in a variety of formats - from questions or discussions with our specialist analysts via telephone and email to workshops, briefings and strategy sessions.

Analyst Access provides you with customised research and advice as and when you need it, which can help you to understand complex issues and validate your plans for sustainable growth.

How have clients utilised Analyst Access?

• 3G service launch. We provided a benchmark for UMTS service launches in Europe and Asia. We also assessed pricing strategies, marketing and network rollouts, and provided informed analysis of the success factors for each service launch.
• MVNO model: best practice. We supplied a comprehensive study of one of the leading MVNOs in the market today; looking at growth rate, advertising and branding, and key performance ratios. We drew out the messages from this study for our client in the form of success factors and a comprehensive SWOT analysis. The results were used in a board-level presentation.
• New entrant success factors. We analysed two instances where a new entrant had experienced considerable successes, and delivered the results in presentation format. This analysis was used at our client's strategy-planning board meeting. The presentation explicitly focused on critical success factors and contrasted the strategy of the successful new entrant with another player in the same market that had been less successful

Your next move

To find out more about Ovum's services contact us at your nearest office.