Advising on the commercial impact of technology and
    market changes in telecoms, software and IT services

Ovum EuroView is an essential tool for IT and telecoms companies' business planning activities, long- and short-term. It is designed specifically for senior executives, business planning and market intelligence staff.

It offers:

• Direct access to Ovum's top analysts
• ICT market forecasts and analysis, updated quarterly
• Ovum opinion, advice and guidance, issued monthly
• ICT company corporate performance analysis for benchmarking, issued annually
• Daily opinion and comment on critical industry events by email, with searchable archive for rapid assessment of company's position, performance and direction.

Today, planning and decision-making is faster, more complex and more difficult than ever.

Business planning executives, senior managers and market intelligence professionals in the IT and telecoms (ICT) markets need concise and timely advice on events and trends. They also need access to deep knowledge of market fundamentals like market size, growth and corporate performance metrics.

Ovum EuroView is a unique service that delivers insight into the dynamics of key European markets. It supports immediate decision making and corporate planning cycles, while also informing long-term investment and strategic decisions.

Ovum EuroView - delivering insight

Ovum's dedicated EuroView analyst team closely tracks the activities of the top telecom services, software, and IT services companies active in Europe. It interviews key users of the technology and monitors corporate activity on a daily basis. It maintains a comprehensive model of the European ICT markets to track size and forecast growth in the most important domains.

The team also draws on the combined resources of the most senior and experienced analysts across Ovum. Each major ICT company operating in Europe is tracked individually by a senior Ovum analyst, and EuroView also tracks the activities of smaller and mid-sized players whenever their actions have significant market implications.

Taken together, this gives senior executives, business planning managers and market intelligence professionals an immediate view of today's industry, a deep understanding of competitors, and a longer term perspective on key industry trends.

It operates in sync with your corporate planning cycles, with corporate analysis performed annually, market forecasts updated quarterly, advice and guidance issued monthly, and key events and corporate activity monitored and commented on daily.

Our interactions with you and you peers have demonstrated that your business planning and decision making requires:

• Authoritative information on the size and future growth of Europe's key markets
• Analysis of key industry and market trends
• Immediate critical comment on industry events as they happen
• Opinionated analysis of topical issues and interpretation of their impact
• Benchmarking of over 100 top ICT companies active in Europe
• Analysis of what Europe's IT users are thinking and planning
• Personal interaction with Europe's very best analysts
• Reusable information - in PowerPoint and Excel form - so it can be incorporated into your own models, presentations and documents.

Ovum EuroView provides you with all this, in a form that is:

• Written from a corporate perspective
• Easily accessible and easily digestible
• Reusable in your own presentations and market models.

Components of Ovum EuroView

Ovum EuroView is explicitly designed to be easily digestible and reusable. It delivers its authoritative advice and market insight through several elements:

• EuroView Market Trends: Quarterly reviews of the major European markets, including updates of our forecasts, events, and performance, delivered in easy-to-read PowerPoint format and Excel data for reuse in your own models.
• EuroView Corporate Analysis: Annual review of corporate issues including peer comparison of financial performance, market rankings, mergers & acquisitions and valuations.
• EuroView Monthly Review: Concise research notes with opinion and advice on critical issues, plus a review of important events in the industry, interviews with key figures (users and suppliers) and updates of our corporate performance data on key players in the market.
• EuroView Daily Comment: Ovum's views on the important news and events in Europe, with incisive comment direct from top Ovum experts, delivered daily.
• EuroView CIO Research: In-depth surveys and interviews with IT users including Europe's top CIOs, focusing on their spending and sourcing plans, challenges and current issues.
• EuroView Sounding Board: Direct access by phone and email for senior subscribers to Ovum's top analysts, delivering personal insight on demand for your top issues when you need it.

Who should use EuroView

Ovum EuroView is specifically designed for senior executives, business planning and market intelligence professionals in the IT and telecommunications (ICT) industries. All Ovum EuroView services are concise and advisory - giving executives the market view they need to operate effectively, presenting our extensive knowledge and in-depth research in easily digested and reusable formats.

"Senior executives need concise and timely advice on events and trends, but they also need access to deep knowledge of market fundamentals. EuroView combines short-term opinion with long-term market views."

Your next move...

To find out more about Ovum services contact us at your nearest office.