Advising on the commercial impact of technology and
    market changes in telecoms, software and IT services

As demand for enterprise mobility grows, you need to understand how to address the complex challenges this will bring

Mobility is more than just mobile

Mobile working is on the increase across all kinds of organisations. Home working, hot desking and campus mobility are all growing in importance; so too is the mobilisation of desktop applications, as enterprises struggle to boost the productivity of front-line staff and improve customer service.

Vendors offer so-called Martini propositions - 'any application, via any device, at any time, from any place'. But can they really deliver? And does the business case really add up?

The telecoms industry has high hopes for enterprise mobility as there is still much untapped potential. Changing patterns of work, new requirements for corporate governance, and changes in workplace design are all increasing the need for organisations to support mobile workers. Knowing how to address the opportunities this brings and what business models to apply will be the key to successfully providing mobility products and services to your customers.

The main challenges

Enterprise mobility has often developed despite, rather than through, the user organisation's telecommunications functions, with purchases taking place at an individual or departmental level rather than across the organisation.

Mobile operators have tended to treat large organisations as aggregations of individuals; bulk deals and discounts are available, but there is little recognition of enterprises' account management or reporting and billing requirements. Cross-border deals for multi-national organisations are even harder to achieve.

Other suppliers have a much better handle on how enterprises work, and how they need to buy and deploy services - but don't really understand mobility. The stage is set for a conflict between corporate ICT departments struggling to bring mobile devices and services under control, and functional departments trying to get the job done with the best tools available.

How can Ovum help you?

We are recognised as the leading authority on the European market for the ICT sector, and our employees provide personable, accessible and independent advice. We have a collaborative approach when working with our clients and utilise the breadth and depth of our end user research and analysts' expertise to ensure that we provide you with easily understood information and advice.

Ovum minimises the risks for its clients, while identifying and helping them to understand and exploit:

• what enterprise users, from SMEs to MNCs are really looking for - through our EVUA research and our global SME survey
• how CIOs and their equivalents choose their suppliers
• how emerging services fit into the industry structure
• where market opportunities for growth lie
• market developments that impact your bottom line
• key player performance and competitor intelligence.

EnterpriseMobility@Ovum is part of Ovum's portfolio of services, which combine a unique blend of demand and supply-side research deliverables with access to our highly experienced analysts, research database and forecasts. Focusing on propositions aimed at adding mobility to corporate connectivity and communication services, this advisory service helps telecoms operators, service providers, equipment vendors and systems integrators to identify emerging opportunities for enterprise voice and data services. Our EnterpriseMobility@Ovum service helps service providers to understand the potential of emerging technologies such as FMC and the enterprise requirements for services based on them.

Our coverage includes the following areas:

• Mobile voice services
• Mobile voice and data VPNs
• Fixed mobile convergence and mobile extension
• Enterprise propositions based on emerging wireless broadband technologies
• Enterprise mobile devices
• Mobilised enterprise applications, including wireless email
• Machine-to-machine services.

Ovum's advisory services are available online and deliver continuous research and analysis that enable you to base your strategic decisions on the most up-to-date information and advice. Our analysis covers companies, technologies and markets, and is provided in a variety of formats: from short, hard-hitting opinion pieces to extensive, in-depth reports.

Key questions that EnterpriseMobility@Ovum will answer:

• How do service providers finally build services that map on to real end user demands?
• What are the new opportunities for service providers to exploit the benefits of convergence without jeopardising existing revenues?
• How do you develop efficient channels to market in vertical segments and segments based on company size?
• What type of communication services are enterprises prepared to pay for and how can you get on their shortlist?
• How far can service providers move up the value chain with enterprise customers?
• What are the public mobile network operators offering the enterprise market?
• Who are the third-party providers of enterprise mobility solutions?
• What are the latest developments in mobile applications?
• What support is available for flexible working via the fixed network?

Services that meet your immediate needs

Customised advice via Analyst Interaction

Analyst Interaction is an integral part of EnterpriseMobility@Ovum and comes in a variety of formats - from questions or discussions with our specialist analysts via telephone and email to workshops, briefings and strategy sessions.

Analyst Interaction provides you with customised research and advice as and when you need it, which can help you to understand complex issues and validate your plans for sustainable growth.

How have clients utilised Analyst Interaction?

Product development process: clients have used analyst time to provide a critical view of their own internal product development documentation and market assumptions.

Competitive landscape: we have helped clients understand how their own offering fits into the overall enterprise communications context.

Push-to-talk over Cellular: we have worked with clients to help them understand the prospects for this recently-launched service concept.

Operator network rollout: we provided a device vendor client with likely scenarios for the deployment of EDGE and UMTS in Europe.

Business models for customer support: we examined the different models used by operators to support advanced devices for enterprise customers.

Tariff packages: We evaluated a number of enterprise-oriented data tariffs.

Your next move ...
To find out more about Ovum's services contact us at your nearest office or visit our website at www.ovum.com