Advising on the commercial impact of technology and
    market changes in telecoms, software and IT services

To increase revenues using broadband, you need to understand where the opportunities will come from...

Broadband content: adding value; growing the business

As broadband penetration increases, service providers are seeking new services to increase the value they provide to their customers and generate new revenue streams. Broadband content is at the heart of their strategy. The main focus is on the big earners - TV, gaming, music, gambling - which involves a major move into the media and TV landscape. It's also about delivering this entertainment via new and exciting services and exploiting further niche markets. However, the transition from network provider to content distributor has proved to be challenging and players are faced with a steep learning curve. The search for financial stability has also shifted the emphasis for broadband and broadband content - it's not just about revenue growth, but also profitability.

Key questions that BroadbandContent@Ovum will answer:

• What are going to be the next innovative services that could disrupt the marketplace?
• How do I tie my content strategy with other parts of my business e.g triple-play strategy, bundling, marketing etc?
• What are the key factors likely to influence the Broadband Content sector over the next 5 years: consumer attitudes? Precedent-setting deals? Technological wild cards? Regulation?
• What is the content landscape going to look like over the longer-term and what are the possible ramifications for my business?
• How can I develop the right partnerships with content owners and providers?
• How does my approach stack up with that of my competitors?
• Which functions should I maintain in house and which areas should I outsource/partner with others?

Acquiring and delivering content

BroadbandContent@Ovum takes a bird's eye view of broadband content, taking into account all the stages of acquisition and distribution as outlined below:

Understanding content providers and the markets in which they operate is critical. The acquisition, aggregation, packaging and delivery of content is a complex process and requires skills that are not integral to the telco business. Opportunities abound, but it is essential to understand:

• The value chain

The content value chain is complex and involves a high level of interdependence between the players

• The supply chain

Forming the right partnerships is critical and ensuring that your content delivery network is flexible and future proofed is essential

• The business models

Revenue sharing agreements are difficult to negotiate and the revenue is split many ways

How can we help you?

We are recognised as the leading authority on the European market for the ICT sector, and provide personable, accessible and independent advice. We have a collaborative approach when working with our clients, and utilise the breadth and depth of our analysts' expertise to ensure that we provide you with comprehensive information and advice.

Ovum maximises the opportunities for its clients by:

• Providing actionable business case advice on the introduction of specific content services e.g. IPTV
• Analysing and dissecting real life deployments of broadband content services
• Identifying and quantifying the impact of broadband content services on clients' core business
• Identifying market opportunities for broadband content growth in core areas like music, gaming, gambling and advertising
• Providing best practice deployment case studies and competitor intelligence.

BroadbandContent@Ovum is part of Ovum's portfolio of services, which combines a unique blend of research deliverables with consultancy and access to our highly experienced analysts. BroadbandContent@Ovum is specifically designed to provide service providers, vendors and regulators with a comprehensive analysis of the issues that affect this volatile market.

Services that meet your immediate needs

We provide strategic advice to consumer and broadband groups within telcos, vendors, cable operators, and many other industry players. Our advice ranges from in-depth ongoing analyses of the hottest issues through to:

• Expert insights into the content provider perspective
• Strategic analysis of major issues in the broadband content world: from content acquisition to regulation to positioning in the consumer home in digital content and services
• Case studies of innovative broadband players and value chain analysis of content areas such as entertainment
• Business case analysis for new services, from IPTV to gaming
• In-depth analysis of supporting functions such as DRM
• Advice on best practice approaches for partnering, marketing and pricing
• Reliable, in-depth and up-to-date market forecasts including full methodologies

Customised advice via analyst interaction

Access to Ovum analysts is an integral part of BroadbandContent@Ovum and comes in a variety of formats - from questions or discussions with our specialist analysts via telephone and email to workshops, briefings and strategy sessions.

Analyst interaction provides you with customised research and advice as and when you need it, which can help you to understand complex issues and validate your plans for sustainable growth.

Your next move...

To find out more about Ovum's services contact us at your nearest office.