Advising on the commercial impact of technology and
    market changes in telecoms, software and IT services

The telecoms market is going through turbulent times. To weather the competitive storm you need to know where the next waves are coming from and how to ride them to maintain sustainable growth and profitability.

Growing your revenues

Players in the telecoms market are facing tough challenges in an uncertain climate. There are exciting new growth opportunities, but also significant threats to the business. Prosperity in such an environment will require continued re-evaluation of your strategy, restructuring your operations and repositioning your offering.

Incumbent telcos, alternative carriers, ISPs, equipment manufacturers and regulatory organisations consistently tackle the challenges that arise in this market. Staying ahead of the competition by learning about, and implementing best practice strategies is vital for survival in today's market.

How can Ovum help you?

We are recognised as the leading authority on the European market for the ICT sector, and our employees provide personable, accessible and independent advice. We have a collaborative approach when working with our clients and utilise the breadth and depth of our analysts' expertise to ensure that we provide you with easily understood information and advice.

Ovum minimises the risks for its clients, while identifying and helping them to comprehend and exploit:

• Market opportunities for growth
• Emerging challenges and threats to the business
• Key player performance and competitor intelligence
• Best practice strategies and service developments.
  

WirelineStrategy@Ovum is part of Ovum's portfolio of services, which combines a unique blend of research deliverables with access to our highly experienced analysts. The service is specifically designed to provide incumbent telcos, alternative carriers, ISPs, equipment manufacturers and regulatory organisations with comprehensive strategic analysis and advice on the fixed telecoms industry. This is all based on the recognition that to survive and prosper, market players must manage the challenges to their core business, while selecting the right growth opportunities.

Our coverage includes the following areas:

Ovum advisory services are available online and deliver continuous research and analysis that enables you to base your strategic decisions on the most up-to-date information and advice in the market. Our analysis covers companies, technologies and markets and is provided in a variety of formats, from short hard-hitting opinion pieces to extensive, in-depth reports.

Key questions that WirelineStrategy@Ovum will answer:

• Where will growth come from in today's mature fixed market?
• What are the emerging challenges facing the industry today, and how do you overcome them?
• What are the best practice strategies to manage fixed mobile substitution?
• What are the best cost management strategies?
• How do you manage the migration to IP networks and services?
• How is convergence (fixed and mobile; voice and data; telecoms and broadcasting) affecting the industry?
• What are the major trends which will impact the fixed market in the coming years and how should you position yourself to benefit from them?

Services that meet your immediate needs

Customised advice via Analyst Interaction

Analyst Interaction is an integral part of WirelineStrategy@Ovum and comes in a variety of formats - from questions or discussions with our specialist analysts via telephone and email to workshops, briefings and strategy sessions.

Analyst Access provides you with customised research and advice as and when you need it, which helps you to understand complex issues and validate your plans for sustainable growth.

Listed below are a few examples of how some clients have used the Analyst Access aspect of our advisory service:

Organisational restructuring: we advised a major European incumbent on how major operators are approaching the integration of fixed and mobile operations.

Managing fixed-mobile substitution and convergence: we have advised a series of operators and regulators on strategies for managing increasing fixed-mobile substitution and convergence.

Business retail sector competition: we provided our opinion on the positioning of a client's two largest competitors in the business retail sector, advising the client on the approach they should adopt to reposition their own offering.

Your next move ...

To find out more about Ovum's services contact us at your nearest office.