Advising on the commercial impact of technology and
    market changes in telecoms, software and IT services

These are some of the clients that have recently benefited from our advice around software:

More detailed examples:

• Competitive Strategy
  Software and infrastructure vendors work with us to review their strategy and tactics for winning against key competitors. We analyse the key strengths and weaknesses of the company and its competition as a basis for a more effective competitive strategy.
• Pricing Strategy
  Software and infrastructure vendors work with us to review their pricing strategy, in order to simplify it and better match it with customer requirements. They also work with Ovum on strategies to transition towards more sustainable annuity-based pricing models.
• Market Entry Strategy
  Ovum frequently works at board level with service providers as they consider new market opportunities to help them gauge the size of the opportunity, explain the competitive landscape and assess the strengths and weaknesses of possible propositions.
• Technology Strategy
  Ovum has helped end-user customers to develop their long-term technology strategy, together with the underlying architectures and organisational structures needed to ensure delivery. We have developed strategies around specific technology domains e.g. web, and broader organisation-wide strategies.
• Technology Selection
  Ovum has helped end-user organisations at many stages of the technology selection cycle. This has spanned from the creation and execution of RFI documentation, through to detailed contract negotiation and sourcing advice.
• Architecture Capability Development
  Developing an architecture professional community is important for both vendors and end-users. Ovum has helped organisations to define the role of architecture in their companies, together with the capability development strategies needed to ensure that the organisation became self-sustaining.

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