Areas of expertise: Mobile operator strategies, market forecasts, mobile broadband and mobile broadband pricing, LTE migration strategies
“LTE provides an opportunity for tariff innovation and for operators to move away from unlimited data tariffs. But still some operators have gone to LTE with unlimited data in developed markets which can limit the data monetization opportunity. Conversely, 3.5G operators in emerging markets in Asia continue to experiment with new tariff plans, with the goal of increasing data revenues and customer stickiness.”
Nicole McCormick is a principal analyst based in Brisbane.
She leads Ovum’s research and analysis on consumer mobile communications, including operator opportunities in the fixed broadband space, providing strategic advice to wireless operators, vendors, and regulators. She is responsible for publishing in-depth monthly research and regular comments on leading and breaking topics within the consumer mobile sector.
She also oversees key mobile data statistics and regularly presents at leading conferences throughout the region.
Nicole joined Ovum from Informa Telecoms & Media where she was senior analyst for Asia.
Nicole graduated from the University of Queensland with a Bachelor of Arts degree, with majors in journalism and economics.