Eden is Principal Analyst with Ovum’s Digital Media Practice and also supports Ovum’s dedicated Payments Practice. Eden drives Ovum’s consumer mobile payments and commerce research, and her coverage spans all mobile payment sectors plus mobile advertising and marketing. Her focus is on consumer dynamics; service provider strategies, market outlooks and competitor analysis including the disruptive impact of new players.
This broad topic knowledge combined with deep-dive analytical expertise means that Eden can provide a holistic view of the digital commerce landscape, in both the mature and emerging markets.
Eden is the author of a large number of m-payments & commerce related reports across digital wallets, loyalty and rewards, mobile proximity payments, contextual commerce and mobile advertising. Other projects driven by Eden include Ovum’s mobile payment forecasts, consumer m-commerce surveys and the ongoing report series looking at the future of consumer commerce.
In addition, Eden has managed workshops, consultancy projects and surveys in the above areas, providing tailored advice and market intelligence.
Eden’s expertise means she is a frequent media commentator and speaker at industry events and conferences, which have included Mobile World Congress, Miptv, TM Forum, CTIA, MEF and the MMA. Eden is a longstanding judge for the GSMA Mobile Global Awards and the MEF MEFFYS Awards.
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