Adrian Drury leads Ovum’s Consumer IT & Integrated Media team, covering the impact of IT consumerization on the engagement model for enterprises with their employees, customers and the opportunity for industry value chain re-engineering. Specific focus areas are smart device application development, device distribution strategies, marketing automation and customer lifecycle management, and process re-engineering innovation strategy. Adrian also leads the Media & Broadcast technology team, covering technology, IT, networking and commercial strategy in the convergent broadcast, media and telecoms industries.
Adrian is adept at complex market modelling, technology analysis, corporate valuation methods, and strategy formulation. He leads a broad range of strategic consultancy projects and his client roster includes the enterprise across a range of vertical markets, IT vendors, device OEMs and ODMs, telecoms network operators, venture capital and private equity.
As well as being an experienced analyst & consultant, Adrian has also worked in industry. He was a founding employee and of Head of Strategy and Business Development at The Cloud, a pan-European disruptive wireless ISP, where he was involved in defining network and product strategy as well as originating and executing a series of strategic technology partnerships with companies including Apple, Nokia, Sony, o2 and the BBC, prior to its acquisition by BSkyB.
Adrian is educated at the London School of Economics and the London Business School.