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Ovum » Analyst Opinion

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UK government adopts an open standards policy for file formats

Opinion

The decision by the Government Digital Service (GDS) unit of the UK Cabinet Office to adopt open file formats as standard for all government departments is a shrewd move that offers new possibilities for software procurement.
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Analytics and loyalty could ignite mobile proximity payment market

Opinion

Mobile-based loyalty programs, coupons, and other offers are increasingly viewed as the catalyst to help drive the shift to mobile wallet use at the point of sale. However, these services are likely to fall on deaf ears unless wallet providers make use of applied analytics capabilities and offer targeted personalized rewards to consumers, potentially shaking up not just payments but the broader merchant environment as well.
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