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Ovum » Analyst Opinion

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Analyst Opinion: WhatsApp drops subscription fees ahead of move into A2P messaging

Opinion

WhatsApp has announced that it is dropping subscription fees as its main revenue model to instead develop tools that will allow its users to communicate with enterprises and other organizations. These tools will form the basis of enterprise-focused revenue-generating services. The move comes just under two years since the announcement of WhatsApp’s acquisition by Facebook, […]
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Analyst Opinion: Voice is the natural choice to control the home of the future

Opinion

As per Ovum’s Smart Home Forecast: 2015–20, take-up of smart home technology is due to accelerate in the next four years and beyond. Many of today’s solutions are accessed and controlled via smartphone applications. However, for many future use cases this will neither be efficient nor convenient. Constantly having to access the smartphone handset (even […]
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Analyst Opinion: Venmo takes its first steps toward in-app payments

Opinion

The PayPal-owned digital wallet provider Venmo is expanding beyond person-to-person (P2P) mobile money transfers to support in-application payments. To be a successful in-app payment platform Venmo will need to win widespread support from merchants and other third parties. It will also have to hold its own against players such as Apple Pay and Android Pay, […]
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