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Ovum » Analyst Opinion

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Analyst Opinion: If you are not customer-adaptive your survival is at risk

Opinion

The purpose of marketing has long been to attract customers through the promise of good things to come. However, the rules of the game have shifted: today’s customer has suitors from all over the world, is better informed, and can make more knowledgeable choices. Many firms are now being cut out of the decision-making process […]
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Upcoming Webinar: Unlocking the Potential of Big Data on February 24th, 2016 at 11am SGT

Webinar

Date: February 24, 2016 Register here Finding and implementing the value locked in vast volumes of data is increasingly critical to help break into new markets, maintain or increase competitive advantage as well to meet regulations and manage risk. While unlocking this value is one of the leading priorities across industries, understanding how to do […]
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Analyst Opinion: WhatsApp drops subscription fees ahead of move into A2P messaging

Opinion

WhatsApp has announced that it is dropping subscription fees as its main revenue model to instead develop tools that will allow its users to communicate with enterprises and other organizations. These tools will form the basis of enterprise-focused revenue-generating services. The move comes just under two years since the announcement of WhatsApp’s acquisition by Facebook, […]
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