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Ovum » Analyst Opinion

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Oracle brings the CX firehose to higher education

Opinion

In a session entitled, Innovation for Exceptional Student Experience, Oracle laid out a vision for how its CX Cloud can improve the student experience. It positioned the CX Cloud as providing superior capabilities to support an institution’s ability to “identify, engage, empower, and intervene” across the entire student lifecycle. Comprised of the Oracle Marketing Cloud, […]
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Oracle public PaaS is coming into its own

Opinion

Until OpenWorld 2014, only a small subset of the public PaaS services that Oracle had announced were generally available. This is no longer the case. Many are now available and more have been announced. Oracle has had some success when using PaaS to ease the migration of its customer base to its SaaS business applications, […]
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Overcoming the Big Data skills gap

Opinion

Oracle has jumped onto the self-service bandwagon with Oracle Big Data Discovery. Coupled with Big Data SQL, these are important steps for making Big Data on Hadoop consumable without having to rely on MapReduce programmers. Machine learning is an important advancement that helps organizations handle the sheer volume and variety that would otherwise overwhelm traditional […]
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Visual analysis: no longer a nice to have.

Opinion

Today, Oracle announced a new addition to its BI suite delivering visual analysis. Building on the Endeca acquisition it offers interactive visualization and data discovery for the new adopters of BI: average, non-expert business users. This addition to the Oracle suite is essential for two reasons. First, the potential market for BI is huge, but […]
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‘Nowhere to hide’: intelligence and automation shines light on poor healthcare practices

Opinion

There is a common theme emerging from healthcare presentations at OpenWorld on new IT-based implementations in areas ranging from quality metric reporting to supply chain management. Although data silos and legacy systems and processes require a lot of work, the biggest challenge remains change management. A big part of this is due to outmoded thinking, […]
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