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Ovum » Analyst Opinion

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Oracle releases new analytics application for Telcos

Opinion

SDN and NFV are undoubtedly the focus of the Oracle Communications Group’s energies this year, however they are still work in progress. Arguably the bigger story is that Oracle Communications Group recorded a blockbuster first quarter (1 June-30 September 2014), due in no small part to the Tekelec and Acme Packet acquisitions it made in […]
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Oracle Service Cloud is now the core customer support product

Opinion

As part of its shift in strategy to focus on cloud, Oracle has put Service Cloud at the forefront of its customer experience tools. Customers will be encouraged to adopt this product, gained from the acquisition of RightNow Technologies in 2011, over on-premise-based Siebel or Oracle service applications. While it has taken Oracle longer than […]
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Oracle navigates Sub-Saharan Africa with skills programs

Opinion

Although there are many challenges for IT vendors doing business in Sub-Saharan Africa (SSA) and significant variation between countries, one issue that is common across the whole regions is a chronic shortage of IT skills. With a strong presence in Africa as a whole, centred on hubs in Cairo, Nairobi, Lagos and Johannesburg, and a […]
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Oracle’s continued commitment to BPM

Opinion

Oracle’s interest in and commitment to Business Process Management was strongly evidenced by the dozen or so sessions at OpenWorld that were dedicated to BPM. Oracle continues to invest in enhancing its BPM portfolio, building on the recent release of Oracle BPM Suite 12c.Oracle’s BPM portfolio had been enhanced in 3 key areas. The first […]
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Oracle’s Data as a Service powers up customer experience

Opinion

Oracle’s Bluekai acquisition is emerging as a key technology in powering multiple aspects of Oracle’s Marketing Cloud and also Oracle’s wider Customer Experience proposition. Bluekai’s integration with the Oracle Eloqua marketing automation has just been announced, and integration with Oracle Responsys marketing automation is to follow shortly. Bluekai is the force behind Oracle’s Data as […]
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