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» Basic
Search Overview
» Basic
Search Tips
» Boolean
Operators
Basic
Search Overview

To use the search, enter your descriptive word(s) into the
search box and press ENTER (or click on the "Search Now" button).
The search will return results that contain all the words contained in your
query.
If you are searching for an exact phrase such as "Content Management", surround
the phrase with double quotation marks to return only documents which
contain the specific phrase (Single Quotes Are Not Recognised).
There are two types of search available, Basic Search and Full Text Search.
Basic Search – is the default Search type, and will search the Title, Summary
and Keywords for a document.
Full
Text Search – select this Search type to search for words or phrases within
the body of a document.
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All Research
This search query searches all documents published on Ovum.com (including
Marketing Content, but excluding Archived Research).
NOTE: Select ‘include Archived Research’ before a search to include archived
documents in your results.
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Licensed Research
This search query searches all documents that you are licensed to on Ovum.com
(including Marketing Documents, but excluding Archived Research).
NOTE: Select ‘include Archived Research’ before a search to include archived
documents in your results.
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Select Date Range
This feature allows you to limit your search based on when a document was
published to Ovum.com. A drop down menu includes the following options: All,
Last Year, Last 6 Months, Last 90 Days, Last 60 Days, Last 30 Days, and Last 14
Days. Alternatively, you can enter your own specific date range, using the ‘to’
and ‘from’ date function.
NOTE: The default search option is the 'Last 6 Months'.
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Results Per Page
This feature allows you to set the amount of results displayed on the Search
Results Screen. A drop down menu includes the following options: 10 results per
page, 20 results per page, 50 results per page, and 100 results per page.
NOTE: The default search option is the '10’ results per page.
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Hide/Show Summaries
Click on Hide/Show summaries to view, or not view, a short description of a
document.
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Sort by Title, Relevancy, Date
You can choose to have Search Results sorted ascending or descending, by Title,
Relevancy or Date, by clicking one of these choices on the Result Screen
Headings.
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Relevancy
Terms are weighted more heavily when they appear in the Title and
Summary than when they appear in the body of a document. By default the most
relevant document should always appear at the top of the list of Search
Results. NOTE:
Relevancy sorting is not available when you opt to ‘Narrow your search by’,
Author, Company, Area of Expertise or Service.
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Narrowing a Search using the Advanced Search
Advanced Search offers options for Narrowing your existing
Search through the use of pull down menus.
Author - to narrow down search by an author’s name.
Company - to narrow down search related to a specific
company name.
Area of Expertise - to narrow down search to a
specific area of Ovum’s expertise.
Service - to narrow down search within one of Ovum’s
specific Service offerings.
To reset your narrowed Search query, reset each ‘Narrow by’ heading to ‘All’ or
conduct another Search query.
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Narrowing a Search using Search Within Current Results
This function is only available after an initial search has been performed.
Search Within Results will only search the documents in the search results
list. This is a quick way to narrow your search field when an initial search
yielded too many documents.
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Basic
Search Tips

Here are some Basic Search Tips to help you maximise the
effectiveness of your search:
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Capitalisation
Ovum Search is NOT case sensitive. All letters will be recognised, regardless
of whether they are upper or lower case, or a mixture of both.
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Exclusion of Common Words
Ovum Search ignores Common Words such as "the", "it", "a", etc. If the 'Common
Word' is essential to getting the results you want use double quotations around
the word or phrase being searched for.
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Phrase Searches
If you are searching for an exact phrase such as "Content Management", surround
the phrase with double quotation marks (Single Quotes Are Not Recognised) to
return only documents which contain the specific phrase.
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Boolean
Operators

Ovum Search supports a number of Boolean Operators, which can be
used to further refine or expand on your Search Query:
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AND
Using "AND" between two or more search terms, for example: Software Business
Models AND Content Management, will return Search Results in
which BOTH of the search terms are present.
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OR
Using "OR" between two or more search terms, for example: Software Business
Models OR Content Management, will return Search Results in
which AT LEAST ONE of the search terms is present.
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NOT
Using "NOT" between two or more search terms, for example: Software Business
Models NOT Content Management, will return Search Results in
which ONLY ONE of the terms is present.
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WILDCARDS
To use wildcards, append an asterisk to a word. E.G.: a search for soft*
will return results like 'Software', *soft will return
results like 'Microsoft' and *soft* will return both 'Software'
and 'Microsoft' results.
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